Whipclip app has huge potential in terms of giving unique and fresh content to users at the right time. Therefore the top priority should be IA and UI improvement.
The app also lacks it’s unique brand identity and human feel. Both can be developed by:
- implementing subtle ui animations;
– establishing typography style that will be related to Whipclip app and brand as a whole;
- creating a set of unique static and animated icons;
- rewriting the copy in a more friendly manner.